• 15 years

    We created these PERSEVERE keys in honor of not only us Persevering as a brand and movement for over a decade, but also to remind YOU that you have Persevered through all the twists and turns life has thrown at you. And you will continue to.

    We created these PERSEVERE keys in honor of not only us Persevering as a brand and movement for over a decade, but also to remind YOU that you have Persevered through all the twists and turns life has thrown at you. And you will continue to.

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  • believe

    We believe in the power of human connection. That a single word can support us in our triumphs and tribulations. Choose the word you need then pass it on.

    We believe in the power of human connection. That a single word can support us in our triumphs and tribulations. Choose the word you need then pass it on.

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Shop by Word

Begin your Journey...

Choose a word you need, then pass it on to someone who needs it more than you.

Browse Collection

Begin your Journey...

Choose a word you need, then pass it on to someone who needs it more than you.

Browse Collection

Grace as a Guide

Grace is the support that sustains us in times of need and the light that guides us through the darkest moments. Give the gift of grace.

  • Reminder:
    You are WORTHY

    You're imperfect and you're wired for struggle, but you are worthy of love and belonging - Brene Brown

    You're imperfect and you're wired for struggle, but you are worthy of love and belonging - Brene Brown

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Pay it Forward Stories

  • My Mother, I Am Forever Grateful

    My Mother, I Am Forever Grateful

    With Mother's Day coming up, I wanted to get my mom something unique and meaningful. I was tempted to go to the nearest Hallmark Store and pick up the ever-so-popular...

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  • Getting Through A Year Of "Firsts"

    Getting Through A Year Of "Firsts"

    I was vacationing with my family is Arizona and had gone by myself to get my daily Starbucks when I noticed a beautiful family sitting near me. It was Easter...

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  • Appreciate Every Moment

    Appreciate Every Moment

    I purchased a “Breathe” key necklace years ago and held onto it when I really needed it for these past few years. After this heck of a year called 2020,...

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